Merchandise stands and product training provided at satellite stores
MacGregor Industrial Supplies is expanding its stock of PCL’s world-leading products by increasing brand awareness at five sites across the Highlands and East coast of Scotland.
As a valued customer for more than 20 years, MacGregors recently signed up for PCL’s Partner+ programme, which gives distributors access to the pneumatic expert’s finest in-store solutions.
Due to the popularity of PCL’s products at its main depot in Inverness, MacGregors wanted to alert customers further afield to the comprehensive range available to them.
Hydraulics Division Manager, Alastair Dinsdale, said: “We became a longstanding customer of PCL because the known quality of their products is a big selling point, and the pricing is absolutely spot on. We signed up as a Partner+ distributor as we were looking to expand our stock with wider distribution throughout the Highlands. As part of that, PCL’s Area Sales Manager, Michael Dooker, supplied us with showroom display units, which are quite an eye catcher, and assisted us with product training.
“The display unit at the heart of the company, our main showroom at Inverness, has gone down fantastically. It has definitely increased our sales of PCL products.”
MacGregor’s core PCL stock range includes tyre inflation equipment, quick release couplings, hose reels and air preparation units, along with TECALEMIT’s fuel dispensing triggers.
“Customers in some of our smaller satellite branches are still getting familiar with the products,” said Alastair. “It’s not just the customers we are educating but also our 250 members of staff. So we have taken the opportunity for Michael to give them training on PCL products. They can now talk competently to the customer to explain the product at point of sale.
“PCL is definitely one of the better suppliers for us to deal with, and Michael in particular has always been very responsive to queries. Absolutely no complaints whatsoever.”
In addition, PCL provides marketing support via a dedicated specialist who works closely with our Partner+ members. Alastair said: “PCL is one of the few companies to offer marketing assistance. Our contact Ben Spotswood is also very responsive and supplies us with easily accessible assets and material that many others don’t, such as brochures, posters and leaflets. This is especially helpful for our external sales reps who visit customers on site. We are also assisted with email campaigns and email footers linked to a landing page made especially for us.
“Overall it’s easy to deal with PCL, they’re always willing to help at the click of a button.”
From PCL’s point of view, the respect is mutual, said Michael Dooker. “It’s been great to work with such a proactive and forward-thinking company as MacGregors. They are a shining example of the success that can be achieved through our Partner+ programme, and how working together with PCL can make an immediate impact, with ongoing support in place to reap long-term rewards.”
PCL Managing Director Lee Wright said: “It’s fantastic to hear such positive feedback and to see an established customer such as MacGregors expand so successfully through our Partner+ initiative.
“We create our high impact display solutions to energise instore offerings, increase footfall and sales. I am delighted to see that achieved so quickly in Inverness – and extremely proud that MacGregor’s are benefitting from the excellent support provided by Michael and our marketing team to increase brand knowledge and awareness across the Highlands.”
